Complete video available for free at http://fora.tv/2012/05/01/WIRED_Business_Conference_Taking_the_Pulse_of_the_Planet
Despite Twitter being a free service, Dick Costolo, CEO of Twitter, relishes brands using the platform for promotion. He believes that there exists a “symbiotic relationship” between tweeting and branding, and he declares that there’s no reason to worry.
Dick Costolo, CEO of Twitter in conversation with Steven Levy, Senior Writer of WIRED.
Dick Costolo is the CEO of Twitter and was its former COO. He took over as CEO from Evan Williams in October 2010. In 2004, Costolo, along with Eric Lunt, Steve Olechowski, and Matt Shobe, founded the web feed management provider FeedBurner. After Google bought FeedBurner in 2007, Dick Costolo became an employee of the search giant. After the acquisition, Costolo began working in other areas of Google. In July 2009, he left Google, and in September 2009, it was announced that he was joining Twitter as its COO. Although his 2010 takeover as CEO was supposed to be temporary, while CEO Evan Williams was on paternity leave, it eventually became a permanent position.
In May 2011, it was announced that President Obama had appointed Dick Costolo to the National Security Telecommunications Advisory Committee along with Corporate Vice President of Microsoft’s Trustworthy Computing Group Scott Charney and McAfee President of Security David DeWalt.
Steven Levy has been covering the digital revolution for more than 25 years. Before joining WIRED in 2008, he was chief technology correspondent at Newsweek. He is the author of seven books, most recently the New York Times best seller In the Plex: How Google Thinks, Works, and Shapes Our Lives. Other books include Insanely Great, on the history of Apple’s Macintosh computer, and Hackers, which was named the best tech book of the PC era by PC Magazine.