Complete video available for purchase at http://fora.tv/2012/06/20/Successful_Gamification_Strategy_Emotions_Not_Badges
Game researcher Nicole Lazzaro talks about how infusing games into our working and daily lives can have dramatic effects. Lazzaro is a world renowned for making games more fun. She designed the iPhone’s first accelerometer game in 2007, now called Tilt World. She has advised the White House and the US State Department on the use of games to unlock human potential to improve our world. She has improved hundreds of millions of player experiences for companies such as Ubisoft, EA, Disney, and Cartoon Network; as well as worked on best selling franchises such as Myst, Diner Dash, Pogo, and The Sims.