The Power of Design Thinking | Sue Siddall | RSA Replay

To celebrate the launch of the 2017/18 RSA Student Design Awards briefs, Sue Siddall, partner at design consultancy IDEO, shares her journey to discovering design thinking. Whether it’s what career path to take, how to approach innovation in business, or tackle social challenges, there’s arguably never been a more turbulent time to be making important decisions. Sue looks at how design thinking can help all of us navigate the complexity, nuance, and speed of change, today, sharing her personal career journey, from law, to advertising, and design, and why sometimes, asking the right questions, learning and adaptation, are as important as having the answer.

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