In 2012, The Death Wish Coffee Company was started in a small coffee shop in Saratoga Springs, NY. Founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy, morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the ‘World’s Strongest Coffee’ was born.
At the time, there was no market for such a product, and with the coffee shop failing, Mike was hoping to supplement a few extra thousand dollars a year to keep the lights on and paychecks paid. Through many alternative marketing techniques, The Death Wish Coffee Company is proud to be one of the fastest-growing and top-selling online coffee companies in the world.
Moderated by Matthew Hendershot.