Tastemakers@Google presents Will Abramson co-founder of Yours Truly & Chris Chu of Pop Etc

Tastemakers@Google presents independent music videographer Will Abramson, co-founder of Yours Truly – featuring a hangout with Chris Chu of Pop Etc (formerly The Morning Benders)

Yours Truly is a tight-knit family of friends, a creative team, a blog, a record label, and hell bent on hacking the music industry as you knew it. Their mission, in their own words, is “to discover and document, capture and catapult those artists whose craft without question demands our affection.” In just three years, on the strength of their re-imaginative music videos, curated revues at CMJ and SXSW, and Love Letters Ink imprint, the San Francisco-based team of four has become a powerhouse on the indie music scene, breaking and promoting artists in ways that have resonated strongly with fans and brands alike … and they’re just getting warmed up.

Check out their YouTube channel at http://www.youtube.com/yourstrulymedia



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