Neuromagic: Exploiting Choice Blindness

Complete video at:

Luigi Anzivino, Scientific Content Developer at San Francisco’s Exploratorium, discusses an experiment that relied on sleight of hand to demonstrate an effect he calls “choice blindness.” He explains that not only did subjects not notice that their choice had been switched, but actually attempted to justify the choice they didn’t really make.


This program was recorded at the 12th Annual Wonderfest, the San Francisco Bay Area Festival of Science.

Wonderfest’s broad goals are best described by its mission statement: Through public discourse about provocative scientific questions, Wonderfest aspires to stimulate curiosity, promote careful reasoning, challenge unexamined beliefs, and encourage life-long learning.

Wonderfest achieves these ends by presenting series of scientific events to the general public. At most of these events, pairs of articulate and accomplished researchers discuss and debate compelling questions at the edge of scientific understanding.

Luigi Anzivino is a neuroscientist, magician, and the Scientific Content Developer at the Exploratorium in San Francisco.



Leave a Reply

Your email address will not be published. Required fields are marked *