Complete video available for free at http://fora.tv/2012/05/01/WIRED_Business_Conference_The_Lean_Startup
Eric Ries, entrepreneur and author of “The Lean Startup”, argues that learning is the best measurement of progress in a startup. He highlights the importance of starting off small and working your way up, arguing “the heart of it is trying to apply the scientific method to the process of entrepreneurship itself.”
Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. His book The Lean Startup, published last fall, is a New York Times and Wall Street Journal best seller. Ries has himself started three companies, including the 3D social network IMVU, where he served as chief technical officer. He is an entrepreneur-in-residence at Harvard Business School and has advised startups, large companies, and venture capital firms on business and product strategy.