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James Dyson on Failure, Engineering, and College Grads

Watch the complete video for free at http://fora.tv/2012/05/01/WIRED_Business_Conference_Inventing_Sucks

Industrial designer James Dyson discusses his design philosophy of ‘lean engineering,’ the practice of making products lighter, cheaper, and more efficiently. Dyson models this philosophy to his design team – recent graduates who have no fear of failure.

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On May 1, 2012, WIRED gathered a dynamic audience of today’s thought-leaders for groundbreaking discussions on disruptive business practices, ideas, and innovations.

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