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How Your Favorite Movie Affects Your Brain

When you’re watching a movie that you love, how does your brain react to it? This is your brain on movies.

Read More:
Blockbusters: Can EEGs predict a movie’s success better than surveys?
http://www.sciencedaily.com/releases/2015/02/150225094327.htm
“Seventy-five percent of movies earn a net loss during their run in theaters. A new study finds that brain activity visible through EEG measures may be a much cheaper and more accurate way to predict the commercial success of movies.”

Movies synchronize brains: Brain activity patterns show remarkable similarities across different people
http://www.sciencedaily.com/releases/2014/04/140407090615.htm
“When we watch a movie, our brains react to it immediately in a way similar to brains of other people. Researchers have succeeded in developing a method fast enough to observe immediate changes in the function of the brain even when watching a movie.”

How Movies Synchronize the Brains of an Audience
http://www.wired.com/2014/08/cinema-science-mind-meld/
“PICTURE A movie theater, packed for the opening night of a blockbuster film. Hundreds of strangers sit next to each other, transfixed. They tend to blink at the same time. Even their brain activity is, to a remarkable degree, synchronized.”

Intersubject Synchronization of Cortical Activity During Natural Vision
http://www.sciencemag.org/content/303/5664/1634
“To what extent do all brains work alike during natural conditions? We explored this question by letting five subjects freely view half an hour of a popular movie while undergoing functional brain imaging.”

How Movies Trick Your Brain Into Empathizing With Characters
http://www.wired.com/2014/09/cinema-science-empathizing-with-characters/
“THERE’S A scene near the end of Black Swan, where Nina finally loses her grip on reality.”

Movies Can Raise Or Lower Hormone Levels
http://www.sciencedaily.com/releases/2004/07/040722085905.htm
“A romantic movie or an action-adventure film can send your hormone levels in measurably different directions, according to new research.”
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