When you’re watching a movie that you love, how does your brain react to it? This is your brain on movies.
Blockbusters: Can EEGs predict a movie’s success better than surveys?
“Seventy-five percent of movies earn a net loss during their run in theaters. A new study finds that brain activity visible through EEG measures may be a much cheaper and more accurate way to predict the commercial success of movies.”
Movies synchronize brains: Brain activity patterns show remarkable similarities across different people
“When we watch a movie, our brains react to it immediately in a way similar to brains of other people. Researchers have succeeded in developing a method fast enough to observe immediate changes in the function of the brain even when watching a movie.”
How Movies Synchronize the Brains of an Audience
“PICTURE A movie theater, packed for the opening night of a blockbuster film. Hundreds of strangers sit next to each other, transfixed. They tend to blink at the same time. Even their brain activity is, to a remarkable degree, synchronized.”
Intersubject Synchronization of Cortical Activity During Natural Vision
“To what extent do all brains work alike during natural conditions? We explored this question by letting five subjects freely view half an hour of a popular movie while undergoing functional brain imaging.”
How Movies Trick Your Brain Into Empathizing With Characters
“THERE’S A scene near the end of Black Swan, where Nina finally loses her grip on reality.”
Movies Can Raise Or Lower Hormone Levels
“A romantic movie or an action-adventure film can send your hormone levels in measurably different directions, according to new research.”
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