How Remixes Hijack Your Brain

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YouTube, as a platform for creative expression, has inspired a new form of modern creativity. In this video essay, I explore how the remix, a product of this participatory creativity, hijacks your brain. Why do we love watching things we’ve probably already seen be reproduced in new ways?

Written, edited and produced by Vanessa Hill. Thanks to Kevin Allocca for his help with this video.

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BrainCraft was created by Vanessa Hill (@nessyhill) and is brought to you by PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.

Videocracy: How YouTube is Changing the World https://kevinallocca.com/videocracy
Youth on YouTube as Smart Swarms: http://www.tandfonline.com/doi/abs/10.1080/00043125.2014.11519263?journalCode=uare20
Mashup Culture: https://books.google.com/books?id=tHQB-kLxlZ8C&source=gbs_book_other_versions
Secrets of Supercuts | Slate: http://www.slate.com/articles/technology/the_browser/2012/11/how_to_make_a_supercut_secrets_of_the_youtube_collage_form_revealed.html
Handbook of Creativity https://www.sagepub.com/sites/default/files/upm-binaries/11443_01_Henry_Ch01.pdf
Communicating creativity on YouTube: what and for whom?

Bob Ross Remixed | Happy Little Clouds | PBS Digital Studios https://www.youtube.com/watch?v=YLO7tCdBVrA
Reading Rainbow Remixed | In Your Imagination | PBS Digital Studios https://youtu.be/-FD1K8OvVCs
Mister Rogers Remixed | Garden of Your Mind | PBS Digital Studios https://youtu.be/OFzXaFbxDcM
Julia Child Remixed | Keep On Cooking | PBS Digital Studios https://youtu.be/80ZrUI7RNfI
Wishery | Pogo https://youtu.be/qs1bG6BIYlo
Time Machine | Pogo & Skye https://www.youtube.com/watch?v=vtr5q6dn7CA
Muppet Mash | Pogo https://youtu.be/pwvflO3QKrI
Kutiman, GIVE IT UP https://youtu.be/WoHxoz_0ykI
DOUBLE RAINBOW SONG!! https://youtu.be/MX0D4oZwCsA
160 Greatest Arnold Schwarzenegger Quotes https://www.youtube.com/watch?v=pDxn0Xfqkgw

On Remixes
Why videos go viral | Kevin Allocca https://youtu.be/BpxVIwCbBK0
Are YouTubers Revolutionizing Entertainment? | Off Book | PBS Digital Studios https://youtu.be/H3-YxxqSN5c
Henry Jenkins on Participatory Culture https://youtu.be/1gPm-c1wRsQ
Why Do We Experience Nostalgia? https://www.youtube.com/watch?v=1dJw9TN0hoE
I Could Do That | The Art Assignment https://youtu.be/67EKAIY43kg

All Star
Smash Mouth – All Star https://youtu.be/L_jWHffIx5E
All Star but it’s played on two calculators https://youtu.be/3rfdYej30Dw
VILLAGE PEOPLE – Y.M.C.A. VOCAL COVER 2016 (OFFICIAL) https://www.youtube.com/watch?v=gTwxtYin1p0
ADELE – HELLO VOCAL COVER 2016 (OFFICIAL) https://www.youtube.com/watch?v=Uef0Qr56mKo
Smashmouth Recreated From Windows XP Sounds https://youtu.be/ahXQ7e8w7mQ

Shia LaBeouf “Just Do It” Motivational Speech (Original Video by LaBeouf, RΓΆnkkΓΆ & Turner) https://www.youtube.com/watch?v=ZXsQAXx_ao0
Shia LaBeouf TED Talk https://www.youtube.com/watch?v=os6U77Hhm_s
I’m sorry Shia, I’m afraid I can’t do that https://www.youtube.com/watch?v=loeZ-z9ct0Q
Shiawalker Inspirational https://www.youtube.com/watch?v=cxCCp3nbCEk
Apple Watch Shia LaBeouf Edition https://www.youtube.com/watch?v=4RZC7iBEAsk
Just Do It! ft. Auto-tuned Shia LaBeouf (Motivational Music Video) ORIGINAL
This Is Sparta Shia LaBeouf – JUST DO IT https://youtu.be/XW74pHNxkaM
Damn It Shia https://youtu.be/k_e67Wwumz8
Shia LaBeouf motivates the Death Eaters [Harry Potter] https://youtu.be/CZgRTDApBks
+1 Shia every 3 seconds https://youtu.be/oTz93Y-qeq0
JUST DO IT!!! ft. Shia LaBeouf – Songify This https://www.youtube.com/watch?v=UhRXn2NRiWI

Gaddafi-Zenga Song-No girl edit version (Noy Alooshe Remix) https://youtu.be/6GcUutnU2gk
“Zenga” Clip about Gaddafi https://youtu.be/XeuZiFRzb4k
BRITAIN’S NEW LEADER RAPS LIKE A BOSS https://www.youtube.com/watch?v=xv7Jd94bnOI
Angela Merkel Sings Yung Hurn – Nein https://www.youtube.com/watch?v=egZzDwJI-Bg
Cassetteboy – Cameron’s Conference Rap https://www.youtube.com/watch?v=0YBumQHPAeU
Tony Abbott: “NO No NO” https://youtu.be/fi-q0ALVzPg
Barack Obama Singing Call Me Maybe by Carly Rae Jepsen https://www.youtube.com/watch?v=hX1YVzdnpEc&feature=youtu.be&t=34s
236.com: Synchronized Presidential Debating https://youtu.be/wfd5g8Y_Jqo

Sorkinisms – A Supercut https://youtu.be/S78RzZr3IwI
Alex Trebek is a Savage | Super Deluxe Super Cuts https://youtu.be/b8NCjz6ghrU
I’m Not Here to Make Friends! https://youtu.be/w536Alnon24

Why Do We Laugh? | Sci Show https://youtu.be/Ov-kXSS1_yc
Why Do We Laugh? | It’s Okay to be Smart https://youtu.be/9WzVMZunzaM



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