Complete video at: http://fora.tv/2010/05/13/Content_Monetization_Whats_Working
Mitch Galbraith, COO of humor website Funny or Die, says the site’s content depends on social networking referrals for its ad-based revenue. He describes the world of viral content as a meritocracy: “I can’t take a crappy video and make people suggest it to their friends via Twitter.”
Digital content will continue to transform traditional media. How old and new media make money during and after this transformation, however, remains uncertain – even as more and more content comes online, from traditional sources, independent producers and users themselves.
Which business models are working now and what will work in the future? How will emerging distribution models and new platforms affect the ways that new content is created?
Join the Commonwealth Club as a panel of experts examines the new business models for content creation, distribution and monetization.
This event was co-produced by Sheppard, Mullin, Richter and Hampton LLP. – Commonwealth Club of California