Complete video available for purchase at http://fora.tv/2012/03/28/Cultural_Phenomenon_Building_a_Disruptive_Corporation
Clayton Christensen, Professor of Business Administration at the Harvard Business School, argues that despite developing a groundbreaking idea, Facebook hasn’t proven itself to be an innovative company.
Traditionally, big companies have been vulnerable to disruptive start-ups who can move more nimbly into new markets. But companies today are learning how to build disruption into their DNA. This session will explore the intersection between leadership, corporate culture, and disruptive innovation.
Ideas Economy: Innovation will explore the role of governments, corporations and individuals as drivers of innovation and will develop prescriptions that lead to lasting progress and prosperity. Conference attendees will engage in a lively examination of current political and economic policies around the world, develop a keen understanding of how the forces of globalization affect the ways companies innovate and manage innovation, and discuss what individuals can do, not only to energize their own creative and intellectual potential, but to develop jobs, improve company earnings, and contribute to economic growth around the world.
Clayton M. Christensen is the architect of and the world’s foremost authority on disruptive innovation, a framework which describes the process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves “up market,” eventually displacing established competitors. Consistently acknowledged in rankings and surveys as one of the world’s leading thinkers on innovation, Christensen is widely sought after as a speaker, advisor and board member. His research has been applied to national economies, start-up and Fortune 50 companies, as well as to early and late stage investing.