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Why do people join cults? – Janja Lalich

View full lesson: http://ed.ted.com/lessons/why-do-people-join-cults-janja-lalich

Today, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology that’s typically embodied in a charismatic leader. But what exactly differentiates cults from other groups – and why do people join them? Janja Lalich describes how cults recruit and manipulate their members.

Lesson by Janja Lalich, animation by Globizco.

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