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Scott Sonenshein: “Stretch: Unlock the Power of Less […]” | Talks at Google

Conventional wisdom says that the more resources we have—bigger budgets, larger teams, or more experience—the more we can do. In this talk, Scott Sonenshein challenges this belief with over a decade of original research, spanning everything from Fortune 500 companies to budding entrepreneurial ventures. The key to building more successful organizations, he argues, doesn’t come from pursuing more. It comes from expanding the value of existing resources. Using studies and stories, Sonenshein shows that organizations that survive and thrive have one thing in common: they act resourcefully, taking however little, or even how much, they have, and creating even greater value with it.

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