Hashem Bajwa is digital planning director at Goodby, Silverstein &
Partners, the much storied advertising agency in San Francisco. His
role is part technology geek and part creative whiz, using technology
to inspire creativity in marketing.
Hashem will not talk in cliches, buzzwords or ideals, instead he’ll
talk about practical examples of change in marketing that Goodby and
others have faced in the last year. He’ll specifically talk about how
marketing can become a profit generating business asset, by sharing
successes, mistakes & experiments from their work with HP, Got Milk
and other brands that are loving change.