‘Ellen Gunning is the director of the Irish Academy of Public Relations, which she established in 1992. She has been training students and corporate agencies ever since. In this talk Ellen reveals the top four of ten most important types of PR for small to medium-sized businesses. With her charming and natural style, Ellen cuts through the jargon to provide us with techniques to create the ‘angles’ that will interest the media.
‘Ten Red-Hot Tips’, outlines the importance of creative thinking, persistence and knowledge of the market you are operating in (including the media and web markets) and devoting time to learning and applying the techniques.
Moderated by Karoline O’Sullivan.