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Drawing Inspiration from Facing Mortality

Complete video at: http://fora.tv/conference/l2_innovation_forum_2011

Fear inhibits innovation, preaches Michael Lazerow, CEO of Buddy Media, causing us to make foolish decisions and avoid taking risks. Recalling success stories such as Jen Linn, Rick Elias, and Steve Jobs, Lazerow sings the praises of facing mortality: “When there is nothing to lose, we do the unimaginable. Why don’t we do that when we don’t see our death?”

Photo credit: Matt Yohe

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L2 Innovation Forum 2011 (Module 2)

Michael Lazerow is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing, and growing companies from the ground up. Michael’s first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS Corp. Building on his growing experience in the online space, Michael next founded GOLF.com, which was purchased by Time Warner’s Time Inc. division in January 2006.

Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company whose Facebook management system is used by global brands and agencies. Michael graduated from Northwestern University in Evanston, Ill. with a B.S. and M.S. in Journalism in 1996. He is a regular contributor to Advertising Age, MediaPost, Fortune, and iMedia Connection, among other publications, and frequently is called upon to speak at industry events including the Monaco Media Forum, the Consumer Electronics Show, OMMA Global, Web 2.0 Expo and iMedia Brand Summit.

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