Complete video at: http://fora.tv/conference/l2_innovation_forum_2011
“Even Chinese consumers will not buy domestic brands when they have the opportunity to buy the foreign luxury brands,” explains Greg Lindsay, author of Aerotropolis: The Way We’ll Live Next. What happens when homegrown Chinese brands can’t compete with demand for Western products? Meet the copy cat “Shanzhai.” “DIKE” shoes, anyone? Fake Apple stores? How about “Obama Fried Chicken”?
L2 Innovation Forum 2011 (Module 1)
Puncturing the Myth that Chinese Brands Don’t innovate
Greg Lindsay, Author
Greg Lindsay is a contributing writer for Fast Company and the author of Aerotropolis: The Way We’ll Live Next. He is a visiting scholar at New York University’s Rudin Center for Transportation Policy & Management and also a fellow of the Hybrid Reality Institute, exploring the co-evolution of humans and technology. Greg speaks frequently about innovation and globalization, most recently at MoMA PS1, the University of California, New York University, Shanghai Expo 2010, and the Chicago Council of Global Affairs.